“CEnts” Client Highlight

a SAAS Laundry Startup a startup backed by Bessemer Ventures and Tiger Global

Feature 1

The challenge: tell the story of a software that can transform and scale a laundromat’s operations in an industry where owners might be hesitant to adopt new technology.

Worked with the CEO, CMO, and designer and animator Ian Wooster push the product design and brand identity forward. This included producing and creative directing a few different kinds of content: Regional customer testimonials that let operators who had already adopted the software explain how it integrates into their business, animated ads to playfully tell the story of the company and it’s software, instructional onboarding videos to add a white glove feel to new adopters, and a VFX product spot done entirely in house.